Samsung Nears Major AI Partnership with Perplexity in $14 Billion Valuation Deal

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2025-06-02 02:06:02

Samsung Electronics Co. is finalizing a transformative partnership with Perplexity AI Inc., positioning the AI startup’s technology at the core of Samsung’s future devices. The deal includes preloading Perplexity’s AI assistant and search features across Samsung’s Galaxy S26 lineup, with potential Bixby integration—a strategic MOVE to compete in the AI-hardware convergence race.

The South Korean tech giant is simultaneously leading Perplexity’s latest funding round, injecting $500 million at a $14 billion valuation. This dual approach—both strategic partnership and financial investment—signals Samsung’s aggressive push to dominate AI-integrated consumer electronics ahead of the 2026 product cycle.

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